Called by Politico, “Moneyball for politics,” The Victory Lab was released last week (I’m currently reading it).
Sasha Issenberg (@victorylab) will be hosted in the chat by Christina Bellatoni (@cbellatoni) with the hashtag #victorylab.
The chat will last from 8-9pm EST tonight, Wednesday, September 19th.
If you’d like to join in, remember to use #victorylab.
The Victory Lab’s synopsis & links below . . .
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.Find it on Goodreads / Amazon/ Book Depository
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
(Thank you to Danielle at Crown for my copy of the book and for letting me know about the Twitter chat.)